How effective is the combination of your main product and ancillary texts?
In the making of our music video, we wanted to create a sense of Brand Identity in order to make our product look more professional and legitimate. To do this, we created a advertisement in the form of a Magazine Poster and a Digipak (Album Artwork).
In order to to successfully create a visually appealing Digipak/Poster, we looked at a variety of posters and Album artworks in order to find the popularly used conventions of each form of Media. After researching into these products, we found several examples of Albums/Posters that helped us find different conventions that are required in these products. For example...
- Copyright Information such as the Record Label/Producers (Typically in small text and shoved into the corner somewhere)
- Band Title followed by the Album Title (Usually the same typography is used)
- A general Colour Scheme (So that the Album can stand out)
- Song names on the back panel (Sometimes including length of Song)
- Recommendations by popular Magazines/Music Channels
- Relating Websites
We showed examples of these conventions in both our Digipak and our Poster, although some of these our exclusive to one form of media (I.e. Track Listing for Digipak). For example, both forms of product has all the legal copyright info at the bottom, as well as a link to a website.
To further secure Brand Identity, we had to have some sort of a recurring theme between the music video, the Digipak and the Poster. The one thing that joins the three products together is the use of Warm Colours (Specifically Orange/Yellow). The lighting of the performance section of the video is a warm orange/red, the Digipak Artwork is mostly comprised of Red/Orange/Yellow gradients and the Poster is a simple Orange/Black Colour Scheme. The reason we went with this colour scheme is that warm colours typically connote high energy and happiness that is typically found in the Rock genre and is a prevalent theme in out music video.
Another thing that connects the Digipak and the Music video together is the use of a Guitar Amp. The Guitar amp is an iconic part of the Rock genre and is featured in the opening scene of the video and the back panel of the Digipak. We chose to feature the Guitar Amp this way to further emphasize what genre of music we are working with, allowing our target market to correctly identify what genre music the album is.
- Relating Websites
Examples of Magazine Adverts
Examples of Album Artwork
Final Digipak and Magazine Advert
We showed examples of these conventions in both our Digipak and our Poster, although some of these our exclusive to one form of media (I.e. Track Listing for Digipak). For example, both forms of product has all the legal copyright info at the bottom, as well as a link to a website.
To further secure Brand Identity, we had to have some sort of a recurring theme between the music video, the Digipak and the Poster. The one thing that joins the three products together is the use of Warm Colours (Specifically Orange/Yellow). The lighting of the performance section of the video is a warm orange/red, the Digipak Artwork is mostly comprised of Red/Orange/Yellow gradients and the Poster is a simple Orange/Black Colour Scheme. The reason we went with this colour scheme is that warm colours typically connote high energy and happiness that is typically found in the Rock genre and is a prevalent theme in out music video.
Another thing that connects the Digipak and the Music video together is the use of a Guitar Amp. The Guitar amp is an iconic part of the Rock genre and is featured in the opening scene of the video and the back panel of the Digipak. We chose to feature the Guitar Amp this way to further emphasize what genre of music we are working with, allowing our target market to correctly identify what genre music the album is.
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