1 - Extensive use of close-ups on the main artist. This is done so that the artist is advertised as much as possible as Pop artists are typically solo with less focus on the people actually making the music.
2 - If the artist is female, then there will typically be voyeuristic shots of said artist in order to increase sex appeal and keep people focusing on the music video.
3 - The overall atmosphere of the music video is very optimistic. There is a lot of enthusiasm with little to no subtlety. The main artist is typically overactive through the music video.
4 - There are usually a large amount of extras in the video, but they are in the background and out of focus so as not to take any attention away from the main artist.
5 - The locations used in the music videos are many and varied, with them seemingly being random. These locations are also typically man-made rooms as opposed to natural locations.
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