Thursday 27 September 2012

Textual Analysis - Nickelback "Someday"


Nickelback – “Someday” Textual Analysis
The media I am analysing is the music video to Nickelback’s “Someday”. The person who had directed the music video was Nigel Dick, who has also directed music videos for Nickelback before and after this one. The genre of this music is Rock (Specifically Alternative Rock). The characteristics of this genre is shown through the mise-en-scene and the artist’s costume. The music video takes place in a modern day city setting with the band playing in a highrise building behind a window. The band members are wearing casual clothing like most modern rock stars.
The story behind the lyrics of the song is about two peoples relationship problems and how the artist wishes he could talk out their problems rather than breaking up. This similar scenario is played throughout the video as cut between scenes of the band playing, there is a narrative storyline about a woman seemingly breaking up with her boyfriend and moving out of his apartment while crying. The narrative takes place in the point of view of the boyfriend and his attempts to win his girlfriend back. The ending of the narrative actually subverts the meaning of the song as it is revealed that the boyfriend had died before the beginning of the narrative and the girlfriend was mouring his loss rather than leaving him.
While there maybe a narrative being conveyed throught the music video, around half of the video is the band performing the song. Throughout this there are plenty of close ups of the main artist/lead singer, even starting out with a close up of the lead singers face. Overall, there seems to be an even amount of narrative and performance based content in the music video.



 

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