Urban Tribes

In 1985, Michel Maffesoli coined the term "Urban Tribes", using it to describe the theory that people who consume media will often split themselves into different groups or "tribes"in order to find other people to identify themselves with. They will often imitate different aspects of the media they consume like clothing, language, lifestyles etc. For example, people who are in the "Goth" Urban tribe will most likely be wearing black clothing in order to imitate the stereotypical Goth image. People join Urban Tribes in order to find their own personal identity, as well as to find comfort in belonging with other people with similar interests and beliefs.

Personally, I feel that if I had to belong to a certain Urban Tribe, it would have to be the "Gamers" Tribe as I believe that is the one that fits me the most. I don't have a specific style of clothing I wear and the media I consume the most is definitely Video Games

The "Gamers" Tribe are not particularly concerned with music videos as they don't consume as much music media compared to most of the other tribes. If they want to listen to music, they will simply listen to the song on its own, much like how I do.